⚖️ Personal Injury Law Custom Plan

A 17 to 69 AI Visibility Score and 4x more high-value client inquiries in 90 days

17 → 69
AI Visibility Score
+306%
AI mention rate increase
4x
More AI-sourced inquiries
⚖️
Verified Client · Personal Injury Law
Houston, TX · Custom Plan · Joined 2026
ChatGPT · After Bizl Now appearing
"Best personal injury lawyer in Houston for car accident"

Here are some top-rated personal injury attorneys in Houston:

Our Client - Personal Injury Law ⭐4.9 · 800+ reviews · top-rated locally
Houston Injury Lawyers ⭐4.7 · 700+ reviews
Texas Accident Attorneys ⭐4.6 · 500+ reviews
Appearing in 54% of tracked personal injury prompts in Houston
The Challenge

A respected law firm losing high-value cases to AI-discovered competitors

This Houston personal injury firm had over a decade of trial experience and a strong reputation in the legal community. But when potential clients asked ChatGPT or Perplexity for the best personal injury lawyer, three competitors with weaker case histories were being recommended consistently. The cost of each missed lead was significant.

AI Visibility Score at audit
17 /100 POOR
4%
ChatGPT mention rate
22/120
Citations found
6%
Perplexity presence
F
Schema grade

What the audit found

Critical
No Attorney or LegalService schema
Practice areas, bar associations, case types, and credentials had no structured data. AI engines could not verify specialty or qualifications.
Critical
Missing from major legal directories
Avvo, Justia, FindLaw, and Martindale-Hubbell listings either did not exist or were unclaimed and outdated. These are primary data sources for AI legal recommendations.
High
No content targeting practice-area queries
High-intent queries like "car accident attorney Houston" or "wrongful death lawyer" had no corresponding content with schema markup the firm could rank for.
High
Google Business Profile minimal
Practice areas, attorney bios, and recent case results were not showcased. Q&A and posts were empty. Reviews were not being requested systematically.
What We Did

A step-by-step plan our team executed
while the firm focused on clients

From the day the firm signed up for Stay Found, our team handled everything. Here is exactly what happened and when.

Day 1 to 2
Full audit and legal directory roadmap
We ran 320 prompts across all five AI engines covering personal injury, auto accidents, medical malpractice, and wrongful death queries. Mapped every legal directory AI engines reference and built a 90-day execution plan.
320 prompts scanned Legal directory map 90-day plan
Days 3 to 14
Legal directory claims and credentialing
Claimed and optimized Avvo, Justia, FindLaw, Martindale-Hubbell, and 14 other legal-specific directories. Added bar credentials, practice areas, and verified case histories.
Avvo claimed FindLaw verified 18 legal directories
Days 15 to 45
Attorney and practice-area schema
Deployed Attorney, LegalService, and Person schema for each attorney. Created practice-area pages for car accidents, slip and fall, wrongful death, and medical malpractice with structured FAQ data.
Attorney schema 11 practice pages FAQ schema
Days 46 to 90
Citation cleanup and content publishing
Built 96 new general and legal citations with consistent NAP data. Published 18 long-form content pieces targeting high-intent practice-area queries with structured data.
96 new citations 18 content pieces Verified NAP
Month 1 to 3
Weekly monitoring, competitor tracking and refinement
Every week we ran full scans across all five engines, tracked competitor visibility changes, and refined the optimization based on what prompts the firm was winning and losing. Monthly reports showed the firm exactly what had changed and why.
Weekly scans 7 competitors tracked Monthly PDF reports
The Results

Score went from 17 to 69.
Calls tripled. In 90 days.

Every number below is from the firm's Bizl dashboard, 90 days after starting Stay Found.

69/100
AI Visibility Score after 90 days, up from 17
+306%
AI mention rate increase across all five engines
112/120
Citations verified and consistent, up from 31
#1
ChatGPT recommendation for "best personal injury lawyer near me"
AI Visibility Score over 90 days
This firm
Top competitor
100 75 50 25 0 Start 30 days 60 days 90 days You overtake the competitor 69 66
AI mention rate by engine - before and after 90-day comparison
Engine Before Bizl After 90 Days Change
ChatGPT6%58%▲ +867%
Gemini4%51%▲ +1,175%
Perplexity9%64%▲ +611%
Claude3%47%▲ +1,467%
Grok1%41%▲ +4,000%
"

I was skeptical. In personal injury everyone promises you the moon and bills you for it. What sold me was the dashboard. I could see exactly which searches we were winning and which the bigger firms still owned. A few months in, we are getting case inquiries from people who say the AI recommended us. These are not small cases. One of them alone paid for years of this service.

⚖️
Verified Client
Personal Injury Law · Houston, TX · Custom Plan
17
Score before
69
Score after 90 days
What Changed

Beyond the numbers

The score and mention rate are measurable. But here is what actually changed for the firm in practical terms.

📞
New clients mentioning AI
For the first time, clients started saying they found the firm through ChatGPT or Gemini when asked how they heard about them. This had never happened before Bizl.
🚨
Emergency searches converting
High-value case types like personal injury and wrongful death are the most competitive queries. After GBP and schema optimization, the firm began appearing for these high-intent searches on all five engines.
🏆
Competitor now in second place
The competing firm that previously dominated AI recommendations in the area is now consistently appearing after this firm. That top position is now the default for most personal injury searches in the area.
📈
Results that compound
Unlike ads that stop the day you stop paying, the citations and schema keep working. The score has climbed steadily every month since, and the firm earns AI recommendations with no added ad spend.

Your firm could be
our next case study.

Run a free AI visibility audit and see exactly where you stand across all five AI engines. Takes 4 minutes. Our team handles everything after.

Get My Free AI Visibility Audit
No credit card · 4 minutes · We handle everything after